In front of a capacity crowd at the Woodward Theater, the club displayed its new badge, which carries over the winged lion from its USL iteration and places it more prominently within the shield.
Symbolism abounds in the new crest, meant to celebrate the cityās German heritage in a modern way. The lionās crown pays homage to the āQueen City,ā while the seven points of its mane are a nod to the seven hills of Cincinnati. The three-feathered wing represents the clubās three-year journey to MLS and, perhaps most noticeably, its tail takes a ācā shape.
Cincinnati keep their primary orange and blue colors for MLS, but both are tweaked slightly to be brighter and bolder. Secondary colors of dark blue, white and gray help the clubās color scheme pop.
The teamās full written name has also taken on a small update: itās officially āFootball Club Cincinnatiā.