ORLANDO, Fla. (May 1, 2024) — Today, Orlando City SC announced Curve Fragrances, a leading name in the world of men’s fragrances, as the Official Fragrance Partner of the Lions. The partnership between the two organizations kicked off in late 2023 and will extend through the 2024 season. Throughout the season, Curve will enhance the fan experience through various engaging events designed to celebrate the iconic fragrance.
The partnership is anchored in creating incentivized moments for guests with custom brand activations at select games including product giveaways, sampling opportunities and interactive experiences with games and photobooths. The partnership will also consist of a robust social media plan supported across multiple touch points within Orlando City’s channels.
"Partnering with Orlando City Soccer Club offers Curve Fragrances a unique chance to connect with their diverse fans, including many who are already familiar with Curve. We're thrilled to connect with both current and new users, emphasizing that Curve is a classically relatable fragrance everyone loves," stated Frederic Arbel, general manager of North America Fragrances.
Launched in 1996, Curve for Men is a perfect signature scent and is versatile for both day and night. Curve invites you to celebrate life’s possibilities with this exhilarating, yet familiar cologne. Fresh green notes start this masculine scent, as a tangy citrus heart combines with a layer of amber and wood for a bold, provocative finish.
Curve for Men will integrate the partnership at various times during the gameday experience throughout the 2024 season.
For more information about Curve Fragrances, please visit www.curvefragrances.com.
