ORLANDO, Fla. (September 28, 2016) - Orlando City SC continues to embrace the City Beautiful’s arts culture by enlisting help from fans to design and create a mural for the Club’s new soccer stadium set to debut for the Club’s 2017 Major League Soccer (MLS) and National Women’s Soccer League (NWSL) seasons. The Lions will give four local artists the opportunity to paint a scaled down version of their artwork live at the annual Creative City Project in downtown Orlando on Saturday, Oct. 15. Fans will vote on the final two artists, who will be featured in the new stadium.
Artwork in the new stadium will rotate periodically, giving more fans opportunities to feature their projects. Local artists interested in sending submissions for this first opportunity may do so through the link here.
“Embracing our city’s arts culture is going back to the basics for us,” Orlando City SC VP of Marketing Teresa Tatlonghari said. “We built a brand around the passion for the arts and diversity that exists in Orlando. It’s the freedom to express themselves creatively and openly that make our fans proud to represent Orlando together, and we hope to carry this same passion in our new home.”
Orlando City debuted its fan-designed logo on May 13, 2014 by embracing the City Beautiful’s love for art with the “Paint the City Purple” campaign. The campaign saw local urban artists being enlisted to create a series of murals and a Lynx bus wrap designed with team colors and its lion head crest throughout historic locations in the Downtown, Mills and Thornton Park areas of the city. Local tattoo artist and illustrator Earl Funk painted the shovels used in the 2015 groundbreaking event for the Club’s new stadium, which saw over 3,000 fans march from the heart of downtown Orlando to the construction site.
